I recently bought a face serum with 24 K gold, so I got curious to understand why they put gold into skin care products..

I did a quick search and learned that gold can brighten and calm the skin. It helps skin to maintain youthful and smooth. During the time of Cleopatra, gold was commonly used for beautifying, rejuvenation, and curing all aspects of being.

Spiritually Gold has been used to purify and to encourage confidence, courage, determination, vitality, and creativity. It helps clear addictions to substances. Gold is believed to bring a joyful approach to life. It also symbolizes the heavenly realms and harmonizes well with diamonds and labradorite.